The first CEO to adopt Scrum and an influential figure in enterprise agile adoption. He authored "Agile Software Development with Scrum" alongside Ken Schwaber and pioneered the application of agile principles to enterprise-scale organisations.
The "New New Product Development Game" by Hirotaka Takeuchi and Ikujiro Nonaka introduced the concept of a faster, flexible approach to product development. Emphasising teamwork, self-organisation, and overlapping phases, it likens the process to a rugby match, where teams pass the ball seamlessly. This method, foundational to Agile, encourages innovation and adaptability in competitive markets.
