Creator of Extreme Programming (XP) and pioneer of Test-Driven Development. He revolutionised software development with practices like pair programming and continuous integration. His work on JUnit transformed software testing, and his "simple design" principles remain fundamental.
The "New New Product Development Game" by Hirotaka Takeuchi and Ikujiro Nonaka introduced the concept of a faster, flexible approach to product development. Emphasising teamwork, self-organisation, and overlapping phases, it likens the process to a rugby match, where teams pass the ball seamlessly. This method, foundational to Agile, encourages innovation and adaptability in competitive markets.
