A distinguished thought leader in adaptive software development and organisational change. His work on adaptive leadership and agile project management has helped organisations navigate complexity. He developed the Adaptive Software Development methodology, emphasising continuous adaptation and collaboration.
The "New New Product Development Game" by Hirotaka Takeuchi and Ikujiro Nonaka introduced the concept of a faster, flexible approach to product development. Emphasising teamwork, self-organisation, and overlapping phases, it likens the process to a rugby match, where teams pass the ball seamlessly. This method, foundational to Agile, encourages innovation and adaptability in competitive markets.