Jeff Patton is a respected expert in product management and Agile development, best known for pioneering *User Story Mapping*. With a background in software development and design, he advocates for collaborative, user-centered approaches to building products. Patton's work focuses on helping teams align around user needs, ensuring products deliver real value. His book, "User Story Mapping: Discover the Whole Story, Build the Right Product", has become a staple resource for Agile practitioners and product managers worldwide.
The "New New Product Development Game" by Hirotaka Takeuchi and Ikujiro Nonaka introduced the concept of a faster, flexible approach to product development. Emphasising teamwork, self-organisation, and overlapping phases, it likens the process to a rugby match, where teams pass the ball seamlessly. This method, foundational to Agile, encourages innovation and adaptability in competitive markets.
