A founding figure of Extreme Programming (XP) and advocate for agile practices. He developed the Three Rules of Simple Design and championed user stories. His practical approach to agile development has helped teams worldwide implement XP effectively.
The "New New Product Development Game" by Hirotaka Takeuchi and Ikujiro Nonaka introduced the concept of a faster, flexible approach to product development. Emphasising teamwork, self-organisation, and overlapping phases, it likens the process to a rugby match, where teams pass the ball seamlessly. This method, foundational to Agile, encourages innovation and adaptability in competitive markets.
