A software craftsman known for clean code principles and SOLID design principles. His advocacy for professionalism in software development has influenced coding standards worldwide. Through books and lectures, he champions software craftsmanship and ethical programming.
The "New New Product Development Game" by Hirotaka Takeuchi and Ikujiro Nonaka introduced the concept of a faster, flexible approach to product development. Emphasising teamwork, self-organisation, and overlapping phases, it likens the process to a rugby match, where teams pass the ball seamlessly. This method, foundational to Agile, encourages innovation and adaptability in competitive markets.
