Co-creator of Scrum alongside Jeff Sutherland. His structured approach to empirical process control transformed project management. Through Scrum.org, he's established professional standards for Scrum practitioners and championed empirical process control in software development.
The "New New Product Development Game" by Hirotaka Takeuchi and Ikujiro Nonaka introduced the concept of a faster, flexible approach to product development. Emphasising teamwork, self-organisation, and overlapping phases, it likens the process to a rugby match, where teams pass the ball seamlessly. This method, foundational to Agile, encourages innovation and adaptability in competitive markets.