Co-author of "The Pragmatic Programmer" and pioneer of software craftsmanship. His contributions include popularising code kata practices and establishing enduring programming principles. As co-founder of The Pragmatic Bookshelf publishing house, he's helped disseminate essential software development knowledge.
The "New New Product Development Game" by Hirotaka Takeuchi and Ikujiro Nonaka introduced the concept of a faster, flexible approach to product development. Emphasising teamwork, self-organisation, and overlapping phases, it likens the process to a rugby match, where teams pass the ball seamlessly. This method, foundational to Agile, encourages innovation and adaptability in competitive markets.